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Accountability by design: inside Cuccibu's Awesome journey

Accountability by design: inside Cuccibu's Awesome journey

For over a decade, Cuccibu has helped privacy and legal teams navigate GDPR and compliance. We sat down with CEO Tim Florack and Head of People & Legal/Privacy Kris Wheatherston-Pin to talk about why generic AI falls short for serious compliance work and why they chose Awesome Compliance as a partner.

For over a decade, Cuccibu has helped privacy and legal teams navigate GDPR and compliance. We sat down with CEO Tim Florack and Head of People & Legal/Privacy Kris Wheatherston-Pin to talk about why generic AI falls short for serious compliance work and why they chose Awesome Compliance as a partner.

Compliance is moving fast right now. What's the biggest challenge you're seeing?

Compliance is moving fast right now. What's the biggest challenge you're seeing?

Tim: "Compliance is constantly evolving, and so are the risks and challenges we face as practitioners. AI has seen significant development, and compliance needs to keep pace, recognizing risks that already exist as well as those we can't yet foresee. That's the real challenge: focusing on a future we can't fully predict."


Kris: "One of the biggest challenges for privacy experts is balancing legal rules, risk mitigation, and the different privacy frameworks already in use across the field. Adapting those frameworks to new ways of working, for our customers, isn't always easy."

Tim: "Compliance is constantly evolving, and so are the risks and challenges we face as practitioners. AI has seen significant development, and compliance needs to keep pace, recognizing risks that already exist as well as those we can't yet foresee. That's the real challenge: focusing on a future we can't fully predict."


Kris: "One of the biggest challenges for privacy experts is balancing legal rules, risk mitigation, and the different privacy frameworks already in use across the field. Adapting those frameworks to new ways of working, for our customers, isn't always easy."

Why isn't a tool like ChatGPT enough for this kind of work?

Why isn't a tool like ChatGPT enough for this kind of work?

Tim: "Traditional workflows aren't enough anymore. Something like ChatGPT is powerful for speeding up processes, but the complexity of GDPR and AI compliance is a different story."


Kris: "Generic AI tools aren't enough for serious compliance work, because as a legal professional, it's essential that I understand how the output is generated. I have to explain this to my customers, and they have to explain it to their users. Transparency isn't optional, it's the job."

Tim: "Traditional workflows aren't enough anymore. Something like ChatGPT is powerful for speeding up processes, but the complexity of GDPR and AI compliance is a different story."


Kris: "Generic AI tools aren't enough for serious compliance work, because as a legal professional, it's essential that I understand how the output is generated. I have to explain this to my customers, and they have to explain it to their users. Transparency isn't optional, it's the job."

Tim Florack &
Kris Weatherston-Pin

Tim Florack &
Kris Weatherston-Pin

How is AI changing the role of compliance professionals?

How is AI changing the role of compliance professionals?

Tim: "AI impacts our role on two levels. First, there's the knowledge level, where AI can challenge us and we can use it to challenge and review our own work. Second, there's efficiency: AI lets us offload operational work so we can focus on strategic and tactical priorities. Honestly, that's what compliance professionals actually want to be doing, rather than just writing procedures and policy."

Tim: "AI impacts our role on two levels. First, there's the knowledge level, where AI can challenge us and we can use it to challenge and review our own work. Second, there's efficiency: AI lets us offload operational work so we can focus on strategic and tactical priorities. Honestly, that's what compliance professionals actually want to be doing, rather than just writing procedures and policy."

What should AI compliance tools be optimizing for?

What should AI compliance tools be optimizing for?

Kris: "Most tools focus on speed and usability. I think they also need to focus on accountability and governance. That matters to me as a privacy expert, since I need checks and balances on my own work. If I revisit something two weeks later and have to explain it to a customer, I need to be able to see exactly how that answer was generated, and adjust it if needed."

Kris: "Most tools focus on speed and usability. I think they also need to focus on accountability and governance. That matters to me as a privacy expert, since I need checks and balances on my own work. If I revisit something two weeks later and have to explain it to a customer, I need to be able to see exactly how that answer was generated, and adjust it if needed."

"Transparancy isn't optional, it's the job"

"Transparancy isn't optional, it's the job"

Why partner with Awesome Compliance instead of building this in-house?

Why partner with Awesome Compliance instead of building this in-house?

Tim: "We're a services company. We want to give our clients the best possible experience through our consultants. We're not software developers, we're privacy experts, and that's what we're good at. We realized that combining our expertise with a dedicated technology partner was the winning strategy. That's why we partnered with Awesome Compliance, to bring their expertise into delivering a top-notch AI legal solution. Together, we can achieve far more than either of us could alone."

Tim: "We're a services company. We want to give our clients the best possible experience through our consultants. We're not software developers, we're privacy experts, and that's what we're good at. We realized that combining our expertise with a dedicated technology partner was the winning strategy. That's why we partnered with Awesome Compliance, to bring their expertise into delivering a top-notch AI legal solution. Together, we can achieve far more than either of us could alone."

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